A Growing Business Benefits from Big Ideas and Capabilities!
It's common practice to continue using the same solutions and processes that have resulted in past successes. But a satisfactory outcome for a business with a handful of stores may not be replicated when it has grown to triple the size and expanded to other cities and states. You can't continue to run like a small Mom-and-Pop shop using a local printer, targeting the same customers, and expect to maintain your rate of growth.
Solution Options
- Innovative marketing vehicles. New advertising insert formats have been developed that demand attention and trigger action, increasing ROI.
- Digital communications. Enhance store traffic and customer loyalty by allowing access to your weekly advertising inserts online.
- Audience expansion. Add new demographics to your marketing program, including Hispanic consumers.
- Larger printing partnership. Partner with solutions providers with larger capacities and more capabilities.
Case Study
A discount drugstore chain with more than 20 locations was expanding quickly to other markets. With the addition of new stores across the state, the local printer could no longer produce the higher volumes efficiently.
Vertis' vast capacities within its network of 19 advertising insert production facilities provide the expertise to print and transport ads effectively. In addition, new advertising insert products are continuously being developed to enhance awareness and response.
The new partnership has opened the doors to two new marketing resources: weekly advertising inserts posted on the drugstore's Web site and marketing programs for Hispanic consumers.
